Product marketing

Why are people using one feature three times more than another? Why are they falling off the wagon on the last step? Why are customers using your product less frequently than before?

When designing new products, it's important to strike the right balance between conducting customer research and starting product development.

The pandemic has significantly accelerated the move to digital, forcing certain businesses to adjust. At the same time, buyers still want businesses to be simple to order from, engage with, and get service from.

POV: You’re planning to create your very own fintech app and have spent hours poring over articles relating to the start-up space.

The value of having a market-ready product cannot be understated; this is true for every industry but almost more so within the fintech space.

Let’s talk about digital currency. There are varying reports on the fintech industry's growth trajectory, but one thing is clear: it’s on an incline and is certainly here to stay.